An Awareness of Expression

Socks are the current mode of self-expression in active lifestyle wear.  

There is a well worn statement in cycling that says "socks make the kit".  Style conscious active individuals are demanding more expressive ways to stand out.  Little GIANT recognizes that desire to standout among friends on a coffee ride, whilst hammering your local weekend beatdown or dishing out the pain at your local criterium. We want you to look as good on the bike as you do off it. Whether you are running your favorite trail or exceeding your goals at the gym Little GIANT wants you to turn heads and get people talking.